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Below is a list of over eighty video tutorials contained on two Lynda.com Search Engine Optimization Training CD-Roms. The videos are cross-platform (Windows & Mac), contain exclusive excercise files, a printed Table Of Contents plus HTML bookmarks of all example sites shown through-out the training. |
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| Video Title: | Time/MB: |
| 1. Getting Started | |
| Overview | 2:57 2.6 MB |
| What is Search Engine Optimization? | 9:37 19.5 MB |
| What is Search Engine Marketing? | 7:37 15.1 MB |
| Target audience, goals, and skills required | 5:54 3.7MB |
| Patience is a keyword to SEO success | 3:42 3.1 MB |
| 2. Black hat SEO/white hat SEO | |
| What is white hat SEO? | 7:19 14.8 MB |
| What is black hat SEO? | 7:18 10.1 MB |
| 3. The Search Magician's Three Linking Rings | |
| Searchers, search engines, and web sites | 7:38 9.1 MB |
| What kind of web theme are you? | 4:02 6.9 MB |
| 4. The First Linking Ring: Know Your Searchers | |
| Get inside the mind of the searcher | 5:43 11.5 MB |
| Secret searcher agent mind reading gizmo! | 6:53 13.9 MB |
| How searchers search (from broad to targeted) | 6:21 12.5 MB |
| The search needs of the searcher | 3:08 4.6 MB |
| See your site through your searcher's eyes | 2:20 4.7 MB |
| Searchers are not experts | 7:03 12.1 MB |
| Summary | 3:51 7.4 MB |
| 5. The Second Linking Ring: Know the Search Engines & Directories | |
| Quick overview: how search engines crawl, index, and rank pages | 8:17 16.9 MB |
| Directory landscape | 8:56 17.1 MB |
| Search engine landscape | 8:50 17.6 MB |
| No search engine is an island | 8:56 14.7 MB |
| An SEO perspective of the major search engines and directories | 14:27 31.5 MB |
| Searching locally | 7:46 15.6 MB |
| Searching from mobile devices | 8:30 13.5 MB |
| 6. SEO Tools: Browser Bars | |
| Browser search tool bars | 7:46 14.9 MB |
| Google's search tool bar and page rank | 13:40 20.9 MB |
| 7. SEO Tools: Keyword Research/Project Management | |
| Google's suggest, term tool, and AdWord's keyword tools | 9:13 16.8 MB |
| Keyword Tracker and Keyword Discovery | 11:43 18 MB |
| Yahoo's keyword selector and view bids tools | 4:05 7.9 MB |
| Reference and organization tools | 9:29 16.7 MB |
| SEO project management tools | 2:30 3.2 MB |
| 8. SEO Tools: Links, KDA, and Rank Checkers | |
| MarketLeap's tools | 10:54 17.8 MB |
| Enquiro's search engine intelligence tools | 4:05 7.6 MB |
| Bruce Clay's SEO toolset part 1 | 7:19 15.2 MB |
| Bruce Clay's SEO toolset part 2 | 11:37 24.9 MB |
| We build pages' neat-o back link checker tool | 3:08 5.4 MB |
| 9. SEO Tools: Code Checkers, & Web Site Analytics | |
| WC3 HTML code validation tool | 4:04 8.3 MB |
| Web site analytics tools | 10:53 19 MB |
| 10. Keywords: The Golden Key to Outstanding SEO | |
| Keyword research | 7:38 9.7 MB |
| Types of keywords | 7:05 14.5 MB |
| Stop words | 2:48 5.9 MB |
| Keywords' best friends are landing pages | 5:16 10.5 MB |
| Keywords and the long tail principle | 7:11 14 MB |
| Keyword competitive intelligence | 5:25 10.5 MB |
| Copyrighted material and cyber-plagiarism | 4:43 7.5 MB |
| 11. The Third Linking Ring: Creating Search Friendly Web Sites | |
| Putting it all together! | 3:43 7.3 MB |
| A trip to Los Angeles with web searchers, John and Julie | 3:04 6.2 MB |
| John and Julie's search keywords | 3:53 7 MB |
| John's search goal | 3:08 6.7 MB |
| Julie's search goal | 3:01 1.9 MB |
| Santa Monica carousel, a fan's site (SEO training site) | 3:31 7.4 MB |
| 12. Before We Begin: Site Setup the Wrong Way | |
| How not to set up a search friendly site | 4:11 4.4 MB |
| Spiders can't click, they're blind too! | 4:00 7.6 MB |
| Text! Text! Did I mention text? | 3:41 3.9 MB |
| 13. SEO Hands-On: Site Setup in a Search Friendly Way | |
| Introducing Dreamweaver | 7:37 6.8 MB |
| Santa Monica carousel fan site keyword research | 5:50 9.2 MB |
| Picking search friendly domain names | 3:28 6.2 MB |
| Dreamweaver setup | 14:00 17.2 MB |
| Search-friendly page titles | 7:55 9.8 MB |
| Search-friendly meta keywords and descriptions | 11:04 12.8 MB |
| Search-friendly body text | 9:31 17 MB |
| Search-friendly headings and specialized text | 7:07 12.5 MB |
| Search-friendly images | 10:30 19.9 MB |
| Search-friendly internal links | 8:37 16 MB |
| Search-friendly navigation | 7:42 14.6 MB |
| Search-friendly resources and site map page | 6:04 11.7 MB |
| Search-friendly landing pages | 12:13 22.5 MB |
| HTML code validation / KDA check | 7:21 15.5 MB |
| Summary | 4:05 7.9 MB |
| 14. Optimized Web Pages: Submitting and Monitoring Page Rank | |
| Track and log submissions ahead of time | 7:23 7.3 MB |
| Using site operator to check for indexing | 6:22 13.5 MB |
| Submitting to search engines | 8:42 9.9 MB |
| Submitting to directories | 5:44 8.7 MB |
| Monitoring page the hard and easy way | 4:20 9 MB |
| 15. Santa Monica Carousel Fan Web Site | |
| How is it ranking in the SERPs? | 10:07 21.9 MB |
| 16. Link Building: The Company You Keep | |
| It's not who you know, it's who recommends you! | 5:55 10.6 MB |
| Keyword rich anchor text is key | 6:33 12.2 MB |
| How to request inbound links | 4:52 4.9 MB |
| Add URL trick | 1:48 3.5 MB |
| 17. Top Ten SEO Lists | |
| Top ten SEO tips, tools, mentors, and resource lists! | 2:04 2.8 MB |
| 18. Errata, Corrections, & Updates | |
| Errata, corrections, and updates | 2:04 1.1 MB |
| Our live site ranks! | 5:19 12.4 MB |
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