Top Ten Search Engine Marketing Tools

1. Google AdWords

2. Yahoo Search Marketing

3. Microsoft Digital Advertising Solutions

4. Google Analytics

5. Google AdSense

6. Google WebMaster Central

7. Mindjet MindManager 6

8. 37 Signal's Basecamp

9. WordTracker Keywords

10. Google My Client Center (MCC)

Top Ten Search Engine Marketing Resources

1. SEMPO.org

2. Search Engine Watch & Forums

3. Search Engine Strategies Conference & Expo

4. ClickZ Network

5. High Rankings Newsletter & Forums

6. Google's Inside AdWords Blog, Yahoo Search Marketing Blog, and Microsoft's AdCenter blog.

7. Enquiro.com

8. Google's Web Master Help Center

9. Pay Per Click Search Engine Marketing for Dummies (book) by Peter Kent

10. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site        (book) by Mike Moran and Bill Hunt


Top Ten Search Engine Marketing Mentors

1. Dana Todd - An SEM goddess and a giving person beyond belief. If you ever have a chance to hear Dana speak on a panel, webinar or during a conference, you will walk away with great SEM wisdom learned from this super gal.

2. Jennifer Slegg of the JenSense Blog. This woman rocks for all things Contextual Advertising.

3. Gord Hotchkiss for helping you get inside the mind of the searcher.

4. Seth Godin for marketing creativity, marketing ideas and killer marketing books. Search for his name with Google video and watch some super presentations by Seth.

5. John Battelle for the history of search and its future. His blog is a must if you take this SEM stuff seriously.

6. Andrew Goodman - He's written a great PPC book (Winning Results with Google AdWords) and a decent blog too.

7. Peter Kent - I've learned a ton from Mr. Kent, and so will you. Check out his site and
great SEO & SEM books too.

8. Kevin Lee - Did-it.com Co-Founder & Executive Chairman is an acknowledged search engine marketing expert and on the board of SEMPO.org. When Kevin talks about the world of SEM people listen.

9. Danny Sullivan is the house hold name in the world of SEM and Search Engines. Read his blog, hear him speak at the SES conferences. Listen and excellerate your SEM learning from this master.

10. Catherine Seda - Cat has produced some outstanding SEM books. Check them out
on on her Seda Communication web site or search for her name on Amazon; Both books are on my highly recommended list of SEM must reads.

11. (bonus!) Larry Case's Web Digest for Marketer's Newsletter and web site is jam packed with great SEM information. A must for learning about way-cool SEM stuff from a guy who stays up late pulling it all together for us and for free!

Richard John Jenkins' Top Ten Search Engine Marketing Lists!