Richard John Jenkins, Lynda.com, Search Engine Optimization, SEO, Training, Santa Monica Carousel, Pier

Richard is many things: an artist, writer, father, husband, professional trainer, public speaker, and the owner of Web Search Engineer; a Search Engine Optimization firm now based in Ventura, California.

Richard was one of Macromedia Corporation's (now owned by Adobe)
top software evangelist for several years training people all over North American on Macromedia's amazing web publishing tools like Director, Dreamweaver and Flash.

He worked for Corel Corporation for a period of time as their Education
Business Development Manager, and even co-founded a museum in Los Angeles called the Museum of Neon Art MONA.

To keep the overall SEO of this test/training site simple, easy to understand and in perspective, it must be understood that SEO is always in a constant state of flux and it never rest. In fact, just by uploading these series of web pages about Richard Jenkins' story with his father on the Santa Monica Pier and the Carousel, the site will be competing with millions of other web sites that mention the Santa Monica Pier and Carousel in some fashion.

Also the search engines are always tweaking their algorithms so Search Engine Optimizers and viewers of the Lynda.com SEO videos are at the mercy of the search engines when it comes to organic/natural search engine query results which includes this very page.

Lynda.com's mission is to help media designers & communicators understand how to use professional tools and design to enhance visual communication through web, print, and motion graphics.

Lynda.com (owned by husband and wife team of Lynda Weinman & Bruce Heavin) does this by publishing excellent how-to books, interactive training CD-ROMS and through a subscription to a web based online training library of over 4,000 QuickTime training movies which this very web site is a part of called, Introduction to Search Engine Optimization.

While Richard truly is a fan of the Santa Monica Pier and Carousel, this web site is primarily a Search Engine Optimization testing and training site for a series of online videos about optimizing web sites through Search Engine Optimization methodologies and best practices for Lynda.com.

While the story on the Home Page about Richard's childhood, his father and his memories of being with his father on the Santa Monica Pier and Carousel are all true, the underlying reason for the web site is to train viewers of the Lynda.com "Search Engine Optimization" series of CDs and online videos which can be found on www.Lynda.com.

Viewers of the Lynda.com Introduction to Search Engine Optimization series of videos will want to take special note of the following information and metrics (below) about this SEO test/training site.

Richard John Jenkins, the trainer for this series of SEO movies will be posting periodic up dates about the site's ranking in the major search engines in the chart below.

For additional information like whose visiting the site, who the referrers are, how searchers found it, the keywords searchers are using, who is linking to it corrections and errata about the videos and much, much more; check out the companion web page: Errata, Corrections, Up Dates.

Don't forget to also check out Richard John Jenkins' Top Ten Search Engine Optimization Lists!

If you have any questions about the information below, feel free to contact Richard at: richard@websearchengineeer.com.

Santa Monica Pier and Carousel Fan Site Information & Metrics
Page Title Name	File Name	Primary Keywords Used	Submitted to Google	Submitted to MSN	Submitted to Yahoo	Submitted to Dmoz	Dmoz Listed	First Listing Date, Engine, & Rank	As of 04/21/07
Santa Monica Carousel: A Fan's Love Story	carousel_santa_ monica.html	Santa Monica, Carousel	01/14/06	01/14/06	01/14/06	01/16/06		02/15/06 MSN P1/R4	MSN-P1/R4 Yahoo-P1/R5 Google-P1/R2
Santa Monica Pier Carousel: A Fan's Love Story (removed)	carousel_santa_ monica_pier.html	Santa Monica, Pier, Carousel	01/14/06	01/14/06	01/14/06	-		01/24/06 MSN P2/R3	MSN-P1/R7 Yahoo-P2/R12 Google-P1/R4
Santa Monica Marry Go Round: A Fan's Love Story (removed)	merry_go_round_santa_ monica.html	Santa Monica, Marry Go Round	01/14/06	01/14/06	01/14/06	-		02/18/06 MSN P2/R3	MSN-0 Yahoo-0 Google-0
Santa Monica Pier Marry Go Round: A Fan's Love Story (removed)	merry_go_round_santa_ monica_pier.html	Santa Monica, Pier, Marry Go Round	01/14/06	01/14/06	01/14/06	-		MSN 02/01/06 (about page!)	MSN-0 Yahoo-0 Google-0
Richard John Jenkins, Santa Monica Pier, Carousel, SEO, testing, training, Lynda.com	about.html	Richard John Jenkins, Santa Monica Pier, SEO, testing, training, Carousel, Lynda.com	01/15/06	01/15/06	01/15/06	-		01/24/06 MSN P1/R5	MSN-1 Yahoo-1 Google-1

On January 14 & 16, 2006 six*web pages were created with Adobe's Dreamweaver for this tutorial. Of the six web pages made, four of them were designed to be search friendly landing/silo pages (including this very About page). They were then up-loaded to the hosting service, Aplus.net on these same two dates.

The four search friendly landing pages (see chart below) are not part of a dedicated domain name, they are located in a folder titled "lynda" one level below the domain, www.websearchengineer.com/.

Here is an example: http://www.websearchengineer.com/lynda/carousel_santa_monica.html.

The four pages will be competing for a high search ranking along with 1,630,000 other search results listed for the keywords "Santa Monica Pier," 222,000 for the keywords "Santa Monica Carousel," 166,000 for Santa Monica Merry Go Round," and 31,800 for Santa Monica Pier Merry Go Round in three search engines: MSN Search, Yahoo, and Google.

Of these four pages, one will also be submitted to the Dmoz.org directory (Open Directory Project).

Each page design wise are identical. The differences in the pages is the subtle use of the keywords and their strategic placement on the pages in the HTML Meta tag code, alt tags etc. This very page you are reading will also be a part of this SEO tutorial, but it is a minor player in this test.

*As of August 10, 2006 the three identical Home Pages: Santa Monica Pier Carousel, Santa Monica
Merry Go Round and Santa Monica Pier Merry Go Round pages were removed from this SEO test.

Richard John Jenkins of Web Search Engineer, and Lynda.com are not attempting to mislead web searchers or the search engines with these test/training web pages for the keywords that are used for it.

All of the web pages for these tutorials clearly show & state on each page that they are part of an SEO training (see example icon above left).

Only white hat ethical SEO best practices were employed in the creation of these web pages for viewers of the Lynda.com tutorials, web searchers who may find the site through a search query, and the search engines they use to conduct their search.

Richard John Jenkins is a member of SEMPO.org (www. sempo.org) and follows the SEO Code of Ethics as outlined by Bruce Clay of Bruce Clay.com (www.bruceclay.com).

Richard John Jenkins, Santa Monica Carousel, Pier, Search Engine Optimization, SEO, Testing, Training, Lynda.com

Who is Richard John Jenkins?

Tracking the SEO Metrics and Rank of this Site

What is Lynda.com?

Why this fan site about the Santa Monica Pier and Carousel?

SEO Overview of this Web Site

Web Analytics & Ranking for the SEO Test Pages