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Longtime head of the story department for HBO Films and now a professional screenplay consultant, Bettina Moss and partner Winship Cook, actor, acting teacher and a television executive and film producer offer aspiring screenwriters professional screenplay evaluations covering areas like: Loglines, synopsis, characterization, structure and more. They also offer workshops in screenplay “pitching” including classes in Pitching to Hollywood at UCLA Extension.
Bettina and Winship wanted to update their basic web site and get it optimized for search engines so they would rank alongside the other top screenwriting gurus in Hollywood.
The Search Engine Optimization Challenge:
Like so many web sites, if you knew the name of their site or in this case the names of these two top Hollywood professionals you’d have no problem finding their web site in a search query.
But if you typed into the search engines what most writers do, search terms like: screenplay help, script analysis, screenplay consultation, their web site simply did not appear in this fiercely competitive market.
The Search Engine Optimization Results:
Web Search Engineer, working in conjunction with Lakich Design Studio, completely redesigned the site along with its navigation and optimized it for search engines for the above search terms and several others. Today ScreenPlayHelp.com can be found on all the major search engines for most of its search terms on page one.